11.345J / 1.462J
Explains the role of the entrepreneur in the built environment using case studies to outline different steps in developing real estate, construction, architectural and related enterprises. Emphasizes strategic marketing and implementation of the plan in the development of these businesses. Addresses the progression of an idea, from an opportunity to a sustainable business. Guest lectures from entrepreneurs in the built environment outline the various entrepreneurial paths and characteristics they took to success. Team project consists of identifying an idea/opportunity and plan for developing a sustainable company.
Prerequisites: permission of instructor