Journal Article
A/B Architecture: Publicly Augmented Design

Architects are sometimes criticised for prioritising aesthetics over functionality; but attempts to involve end users in building design all too often encounter apathy. Is a successful participatory design process possible? Carlo Ratti and Matthew Claudelof MIT's Senseable City Lab have been researching ways to make it so. Their solutions include an adaptation of the A/B testing method used in software development, together with means from questionnaires to immersive virtual systems that can draw both conscious and unconscious public feedback while maintaining architects' central role.

Title
Publication TypeJournal Article
Year of Publication2016
AuthorsRatti C
Secondary AuthorsClaudel M
JournalArchitectural Design
Volume86
Issue5
Pagination42-47
Date Published09/2016
Abstract

Architects are sometimes criticised for prioritising aesthetics over functionality; but attempts to involve end users in building design all too often encounter apathy. Is a successful participatory design process possible? Carlo Ratti and Matthew Claudelof MIT's Senseable City Lab have been researching ways to make it so. Their solutions include an adaptation of the A/B testing method used in software development, together with means from questionnaires to immersive virtual systems that can draw both conscious and unconscious public feedback while maintaining architects' central role.

URLhttp://onlinelibrary.wiley.com/doi/10.1002/ad.2087/full