Project
Mission Hill Main Street Revitalization Plan

The Mission Hill Main Streets district was struggling to capitalize on excellent accessibility to surrounding Boston resident neighborhoods and the Longwood Medical Area (LMS) – home to one of the largest employment centers in the region.  Negative perceptions of the district, a small geographic presence, and increasing use of ground floor space for overflow medical offices and administrative space continually put merchants at a disadvantage in their efforts to increase visibility and customer base. 


The students explored:

 

How the “leakage” of customers to other business districts can be stopped

 

If the LMA can become a partner for positive change and direct employees to shop and dine in the district

 

How the diversity of Latino, Irish, Thai and other independent ethic businesses can provide a marketing advantage for Mission Hill merchants

 

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