Rethinking what the Elderly can do

Joseph F. Coughlin, director of the MIT AgeLab and Senior Lecturer at DUSP, wants us to challenge the social constructions we employ to frame the elderly, specifically because it constrains how we live after middle age and limits thinking of how to best serve a growing demographic of our population. In his recently released book The Longevity Economy (PublicAffairs), Coughlin utilizes over two decades of research to dispel myths about aging and highlight evidence based realities of what older individuals actually desire. 

Coughin is the founder and director of the MIT AgeLab, a multidisciplinary research program created to understand the behavior of the 50+ population, the role of technology in their lives, and the opportunity for innovation to improve the quality of life for older adults and their families. He is a member of the board of directors of AARP, AARP Services, and Benchmark Senior Living.

MIT News sat down with Coughlin to talk about innovation for an aging population and what that means to companies and policymakers looking to serve that population.

Read the full article, here.