Winning at Win-Win Negotiation

The primary goal of win-win negotiation is to find the best way to convince the other side to accept a mutually beneficial outcome.

The reality?

People do not just want their fair share; they want to win. However, seeking to dominate or bully opponents is not the answer (not to mention, a public relations disaster). Instead, there is a way to win at win-win negotiation by first helping to create additional value, and then by claiming a disproportionate share of that value while ensuring that your opponent still looks good to those to whom he reports.

In this new, one-day program, Professor Larry Susskind addresses what he terms, “the claiming problem.” By providing a tactical, six-step process for claiming the largest share of what you’ve created without ruining relationships.

To learn more and to register click here.