Social marketing has long been used in the field of public health, but its application in the environmental world is only a decade old. McKenzie-Mohr and Smith’s (1999) guide to fostering sustainable behavior through “community-based social marketing” (CBSM) has gained widespread support. However, there have been few attempts to delineate when and where CBSM can (and should) be used. Nor has CBSM been fully connected to the literature on long-term neighborhood sustainability. Is social marketing useful for promoting sustainability in neighborhoods?
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